Privacy Policy

Dell Tyres Wholesale Ltd ("Dell Tyres", "we", "us", "our") is a trade tyre wholesaler registered in England and Wales, Company No. 17223758, with our registered office and warehouse at 185 Park Avenue, London NW10 7XH. This policy explains how we collect and use personal data when you visit our website, apply for a trade account, or use our trade portal.

We collect information you give us directly, and some information automatically when you use our site and portal:

• Account and contact details, including business, delivery and billing details.
• Order information, including items ordered, prices and delivery instructions.
• Account activity, including login times, portal pages visited and basket contents.
• Technical information, including browser, device and cookie data.
• Communications sent by phone, WhatsApp, email or the contact form.

We use your information to:

• set up and manage your trade account and process your applications;
• take, fulfil and deliver your orders, and issue invoices;
• respond to enquiries and provide customer support;
• send order and account updates;
• maintain system security and prevent fraud; and
• meet our legal and accounting obligations.

We process your personal data where it is necessary to perform a contract with you, where we have a legitimate business interest, where required by law, and, for optional cookies and marketing communications, where you have given consent.

Our website uses a small number of cookies:

• Essential cookies: required for the site and trade portal to function, such as keeping you logged in and remembering your basket.
• Analytics cookies: help us understand how the site is used, so we can improve it. These are only set if you accept them.

You can choose which cookies to accept from the banner shown when you first visit the site, and you can clear your browser's cookies at any time to withdraw consent.

We do not sell your personal data. We may share information with trusted third parties who help us run our business, such as delivery partners and IT service providers, and where required by law or to protect our legal rights.

We keep account and order information for as long as your account is active, and for a reasonable period afterwards to meet our legal, tax and accounting obligations.

Under UK data protection law, you have the right to ask us for a copy of your personal data, to correct inaccurate data, to ask us to delete or restrict use of your data, to object to certain processing, and to ask us to transfer your data to another organisation.

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. Access to trade account data is restricted to authorised staff who need it to do their job.

We may update this policy from time to time. The date at the top of this page shows when it was last updated.

If you have questions about this policy or how we handle your data, contact us at info@delltyres.com, call 020 8259 4382, or write to us at Dell Tyres Wholesale Ltd, 185 Park Avenue, London NW10 7XH.